Outdoor News

The success story of Andy Wirth

Andy Wirth is the grandson of Conrad Wirth, former US National Park Service director and the great grandson of Theodore Wirth. He is currently the president as well as CEO of Squaw Valley Ski Holdings, which is the parent company of Alpine Meadows and Squaw Valley ski resorts located in Olympic Valley, California, just North of the beautiful Lake Tahoe.

Andy Wirth has worked in the hotel and mountain resort business for the past 25 years and his career first began with the Steamboat Ski and Resort Corporation and associated parent companies. He became chief marketing officer in 2007 and in 2010 moved to Squaw Valley to become president and CEO.

A man of service, Andy is involved in many community service projects and has received many awards in recognition of his contributions to his community. He has is a recognized citizen of Disabled Sports USA and received the Community Five Award. He even made the HSMAI Top 25 Mnds in Hospitality and Travel Sales and Marketing list.

He lost his right arm in 2013 when it was detached due to a skydiving accident and had to be surgically reattached but he recovered fully and in 2016 went on to become the Chairman and President of Reno-Tahoe Regional Air Service Corporation.

Squaw Valley was home to the Winter Olympics in 1960 and now provides over 6000 acres of skiable landscape for skiers since merging with Apline Meadows. Squaw Valley Ski Resort was founded by Wayne Poulsen in the 1940s and many changes have taken place since then. Changes which include but are not limited to, improved mountain design and base area facilities and improvements to the lodging areas. Since then, Squaw Valley has moved from the bottom 20 percent of ski resorts to the top 20 percent over the year for their stellar customer service and are continuously improving in areas that are not yet at 100 percent perfection.

Andy Wirth still continues to be a big supporter of his community in the Lake Tahoe area and is part of the Wounded Warrior Support project that honors the Navy Seals.

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