Brazilian Leaders, CEO

Luiz Carlos Trabuco Cappi And The Biggest Acquisition To Date In Bradesco’s Operations

It might be tempting to say that a company’s strengths come from just its people. Sure, the workforce contributes a lot in the growth of a company, but without the right leadership, the enterprise can’t sustain itself to reach its limits. Without the right type of leadership, it’s even harder for the company to scale. It’s even going to be more challenging to go through the changes in the market if the leader is still shaky.

Fortunately, there are also business leaders like Luiz Carlos Trabuco Cappi, the CEO of Bradesco who go against the grain. The work he does in his company is some of the most remarkable, fantastic and admirable services seen today.

The HSBC Success

One of the most transformative decisions that Luiz Carlos Trabuco Cappi has made lately is when he decided to purchase HSBC for operations in Brazil. That was a billion dollar decision, and with that move, Bradesco has ensured itself the position of being the top insurance and bank in Brazil among the private banks available in the market today. To be exact, the deal was about $5.2 billion, and it is literally one of the biggest acquisitions that have been done in the entire history of Bradesco’s operations.

If you want to plumb into the depths of what makes Bradesco stand out today, it’s easy to find out that a great part of that growth is in Luiz Carlos Trabuco Cappi’s leadership. Mr. Cappi took over Bradesco in 2009, and since then he has brought the company to a various series of recognition and awards that just accomplish the goals of the company.

Moreoever, it was also in 2009, that Bradesco already lost his lead to rival Itau Unibanco, and the fact that Mr. Cappi was able to put the company back to the top is a reason why he has what it takes for Bradesco to still expand. That said, the success of Bradesco was even given a boost after the decision of Mr. Cappi to put HSBC’s operations in Brazil. This move not only made the banking industy in Brazil grow, but also made sure that Bradesco can reopen the fight for bank leadership in the private sector today.


The Entrepreneur of The Year Award

There are many things that transform the operations of a bank. To ensure the sustained growth of Bradesco and make sure that where it goes is within its plan, Mr. Cappi invested in all the right avenues for growth that would ensure the sustainable and more developed level of growth for the company today. For such decision, Luiz Carlos Trabuco Cappi had been named as the Entrepreneur of the Year in Finance by Money magazine. It’s not that easy to get such a recognition, especially after being able to put in the context of having so much competition aiming for the spot. Truly, with such acceptance recognized by the authorities, Mr. Cappi puts his position at the top of the executives today who show the right skills to bring a company to its highest potentials.

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