Advertising is the most important aspect in marketing of a product, company, or individual marketing campaigns. However, the method incorporated in advertising should be capable of performing according to the expectation. In recent news from GcReport.com, Lori Senecal addressed the several factors to consider when partaking advertisement protocols. She asserted that, a company’s campaign must feature a well-targeted message that is capable of reaching its intended audience. In addition, she informed that, a good campaign should contain a message that will be perfectly understood by its audience. Further, she insisted on the importance of conveying a message that will inspire the audience to act. Check out Crunchbase to know more.
In an article on Adage, Lori Senacal made it clear that, with the current technology, it is necessary for individuals to exploit social media as a method that can quickly reach a larger audience. According to recent research, 90 percent of mobile users access facebook from their phones. For this reason, more companies are using the opportunity to advertise and convey important messages in a large and diverse user base. Lori Senecal explained that, the best and most effective strategy to advertise on social media is to optimize a site that is capable of running on mobile phones. She further clarified on the importance of approaching advertisement platforms saying that, for smaller businesses such as restaurants and clothing chains, positive results can be attained in adverting on facebook. For more info visit GC Report.
About Lori Senecal
Lori Senecal is the Chief Executive and Global CEO of Crispin Porter and Bogusky, LLC. Her responsibility is to oversee and provide help in the growth of the company in its several global locations. In addition, she is also responsible for the management and the coordination of the company’s nine international offices across the world. Lori Senecal is a well-known global leader with exemplary leadership skills in the creative and digital market.
Over the years, Senecal has acquired leadership skills from several companies she has managed which have led her to winning a couple of awards. Among some of the awards is the Quantum Leap award under leadership and innovation category. Her success stories have positively influenced many upcoming women leaders across the world.