Product Trends

Lip Balm that Protects

Lip Balm is a product that a lot of people need, but many people don’t give much thought to this product during the summer months. It is only when the fall season starts to roll around and a chill is in the air that people take notice of what lip balm products are available.

The Evolution of Smooth may be dormant when it comes to advertising during most of the summer months, but these commercials about the smooth lips and organic lip balm products will quickly begin to surface as the fall season kicks in. Women are drawn to the Ulta advertising for the Evolution of Smooth, and this is the demographic that is usually targeted when these commercials surface.

The Evolution of Smooth is the type of product line that will usually get the attention of consumers that are interested in fruit flavored lip balm products. The advertising for medicated tangerine and passion fruit are bound to intrigue a lot of females that are interested in obtaining smooth lips.

Lip balm has changed a lot within the last several years because these products now contain sunscreen protection. This is important because there are a lot of people that will buy sunscreen for their own arms and legs, but many people fail to recognize the importance of sunscreen protection for their lips.

This is where the competition changes in relation to what products are the best. There are some lip balm products on the market that have sunscreen protection, but there are still a lot of these products that do not have this. EOS has a clear-cut competitive advantage over all of those companies that have failed to implement sunscreen. This company attracts consumers that look for this protection. It is also one of the safest lip balm brands. For more info visit the website: and check out


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