This month, Lime Crime exceeded 2 million followers on Instagram. Lime Crime is a cruelty-free makeup company that is known for it’s trend-setting shades. Doe Deere, the founder of Lime Crime cosmetics, was the first to introduce the “on lip” swatch. The “on lip” swatch is where the color is shown on actual lips, and not just a white piece of paper.
Deere uses social media as a way to show her products on real-life customers. Instagram is a way for Lime Crime to highlight their fans creativity, and create a fun and engaging environment. Fans use the hashtag #limecrime to share photos of themselves using the product. There are all sorts of ways fans use Lime Crime, from ombre lips to fun nail art. Using fans on her Instagram page, allows Deere to inspire her fans around the world to try a fun and fearless way to use her products. She does much the same on her blog, ILoveLimeCrime.com as well.
These photos are posted on the website so other customers can see what the makeup looks like or real people, not just models. It is important to Deere that her customers get to see what her products look like on all types of skin tones. Instagram, allows fans and customers to get an idea of how the shade will look on their skin tone.
Lime Crime is dedicated to providing trend-setting, bold, and innovative products. You can also find Lime Crime on Twitter, as well as their Facebook page. To buy Lime Crime, we recommend the large selection or products on Doll’s Kill.