Organic Products

EOS Bypasses Generic Lip Balm and Shows Signs of Growth

Generic lip balm has been around for years. The average man, for example, may buy lip chap products, but many of them do not even know what they are getting. It would take a company like EOS to enter the market and get right down to the truth of the matter: men are not the biggest buyers of lip balm products. If men were not buying lip balm products it was obvious that the target market to focus on was women. Generic products have come and gone in the lip balm industry. For many people off brands that were sold in stores may have been enough for most women to get by. The Chapstick brand was something that people recognized because it has been around for years. This product has a name that gets right to the point. It was easy for this company to grab the attention of the…