Desiree Perez, Music Industry

Roc Nation Negotiations Hot Up For Desiree Perez

Negotiations over new deals and contracts are usually a period of time met with some trepidation by the majority of companies who are looking to build a brighter future for themselves; however, rapper Jay-Z has entered negotiations over the future of his Roc Nation brand safe in the knowledge Desiree Perez is battling on his behalf. Perez is known for the negotiating skills she first showed during the initial deal to bring together the Jay-Z’s SC Enterprises with the Live Nation events group resulting in the signing of a record-breaking $150 million deal which changed the face of the music and entertainment industry overnight. The initial deal was signed for a period of ten years in 2008 and has seen a flurry of activity in recent months as chief negor=tiator, Desiree Perez has begun working towards negotiating over the future of the Roc Nation brand. Perez and Jay-Z were pictured…