Business TIps

Eli Gershkovitch Is The CEO Of Steamworks Brewery

At one time, the domestic beer that was mass marketed was highly popular among the drinking population. Several beer empires came up. But times have changed.   Eli Gershkovitch feels that the golden age has come for craft beer. Rather than the mass-marketed domestic beer, young people all across the globe are opting for craft beers. This has made the huge corporate beer companies lose out to micro-breweries that are enjoying much greater profits now.   It is still not clear why the demand for craft beer is increasing at such a rapid pace (LinkedIn). Eli Gershkovitch feels that this can be due to a rise in cosmopolitan culture all across the world. Hence people have started appreciating diverse flavors more. Whatever the reason is, the mass-marketed domestic beer companies are fast losing out to craft breweries as well as wineries.   Another thing pointed out by Eli Gershkovitch is…