Brazilian Leaders

Advertising and Marketing with Nizan Guanaes

Often, many people confuse marketing and advertising or use the terms interchangeably. Although both concepts are important during product promotion, they are actually very different. Doing extensive market research and knowing the difference between the two can ensure your company substantial growth in sales and overall development. What is the Difference? Advertising refers to making your products or services known in the marketplace. Essentially, it is spreading the word to the public and generating interest for the company’s products. On the other hand, marketing is the process of product preparation for the marketplace. Simply put, marketing defines your brand while attracting the market share you want whereas advertising is the means used to communicate to the market. Marketing involves identifying the target audience’s values, needs, or demographic and coming up with the right approach that will appeal to them. Once the marketing strategy is in place, advertising is used to…