Brazilian Leaders, CEO

Luiz Carlos Trabuco Cappi And The Biggest Acquisition To Date In Bradesco’s Operations

It might be tempting to say that a company’s strengths come from just its people. Sure, the workforce contributes a lot in the growth of a company, but without the right leadership, the enterprise can’t sustain itself to reach its limits. Without the right type of leadership, it’s even harder for the company to scale. It’s even going to be more challenging to go through the changes in the market if the leader is still shaky. Fortunately, there are also business leaders like Luiz Carlos Trabuco Cappi, the CEO of Bradesco who go against the grain. The work he does in his company is some of the most remarkable, fantastic and admirable services seen today. The HSBC Success One of the most transformative decisions that Luiz Carlos Trabuco Cappi has made lately is when he decided to purchase HSBC for operations in Brazil. That was a billion dollar decision, and…

Brazilian Leaders

Advertising and Marketing with Nizan Guanaes

Often, many people confuse marketing and advertising or use the terms interchangeably. Although both concepts are important during product promotion, they are actually very different. Doing extensive market research and knowing the difference between the two can ensure your company substantial growth in sales and overall development. What is the Difference? Advertising refers to making your products or services known in the marketplace. Essentially, it is spreading the word to the public and generating interest for the company’s products. On the other hand, marketing is the process of product preparation for the marketplace. Simply put, marketing defines your brand while attracting the market share you want whereas advertising is the means used to communicate to the market. Marketing involves identifying the target audience’s values, needs, or demographic and coming up with the right approach that will appeal to them. Once the marketing strategy is in place, advertising is used to…