Advertising Agency

Who will Be Lori Senecal’s Successor at CP+B?

Crispin, Porter, and Bogusky popularly known as CP+B is a member of publicly traded MDC Partners. CP+B is an advertising agency based in Boulder, Colorado. The company’s business extends to global locations. Presently, Lori Senecal is the global CEO of CP+B, but she will retire as the year comes to an end. She has held her current role for close to three years. She also doubled up as the president and CEO of MDC Partners Network. CP+B is set to lose another high profile employee in addition to Senecal. Richard Pinder in-charge of CP+B London’s operations will exit CP+B soon. He has also spent three years at the agency. Dave Buonaguidi and Arjun Singh both CP+B employees who worked under Pinder have relinquished their responsibilities at the company. Senecal says her decision to step down had been premeditated between CP+B Chairman Chuck Porter and herself at the start of her…

Advertising Agency

Lori Senecal On Advertising Formulas

Advertising is the most important aspect in marketing of a product, company, or individual marketing campaigns. However, the method incorporated in advertising should be capable of performing according to the expectation. In recent news from GcReport.com, Lori Senecal addressed the several factors to consider when partaking advertisement protocols. She asserted that, a company’s campaign must feature a well-targeted message that is capable of reaching its intended audience. In addition, she informed that, a good campaign should contain a message that will be perfectly understood by its audience. Further, she insisted on the importance of conveying a message that will inspire the audience to act. Check out Crunchbase to know more. In an article on Adage, Lori Senacal made it clear that, with the current technology, it is necessary for individuals to exploit social media as a method that can quickly reach a larger audience. According to recent research, 90 percent…

Advertising Agency

Handling Customer Complaints In Your Business

Are you a business owner, corporate executive or organization leader? Do you want to know the steps to handling customer complaints and ensure customer satisfaction? Perhaps you have encountered issues with customers but are not sure how to resolve them.    White Shark Media is knowledgeable about resolving customer complaints and you can learn from this renowned firm.   It’s never easy handling a customer service matter. Sometimes it may seem like the customers are bothering you, but complaint is probably an indication that your customer service procedure needs to be changed.   If you provide outstanding customer service and follow appropriate procedures for dealing with customers, complaints should be rare. Your business will run smoothly, and you will attain the success you desire. When complaints do occur however, you need to stay calm.   No doubt, staying calm can be tough when situation like this occurs. But customer service…